Project
SKILLCADEMY360°
#UX #App #Website #Brand
SKILLCADEMY360° enables clubs to act as a competent facilitator of football skills and techniques. The holistic SKILLCADEMY360° concept totally reinvents this concept to match youngster’s needs and wishes. It allows you to channel all of the relevant content to reach your most important target group (9 to 15 year-olds), and deliver the crucial kick-start to the supporters’ journey. Your club will reap the rewards in the long term. Position your club as a competent partner and create a familiar environment for your users’ digital learning experience.
Expertise
MY ROLE
- user research and competitor analysis
- preparing and conducting user testing
- making user flows
- creating scenarios and personas
- putting up wireframes and making prototypes
- designing and polishing final UI
- delivering various marketing materials such as website, brochures, presentations etc.
UX DESIGN
THE PROCESS

Affinity Mapping for identifying the key points of the User Research Phase

Defining the Persona with the Insights gathered from the Research Phase

Wireframing the first Paper Prototype Version


Hi-Fi Mockups V1
Overview Screen

Hi-Fi Mockups V2
Overview Screen

Hi-Fi Mockups V1
360° Videoplayer Screen

Hi-Fi Mockups V2
360° Videoplayer Screen

Building the MVP for quick User Feedback
Building a clickable Prototype in Invision




Usability testing of prototype and video player

Final Hi-Fi Mockups

Get in Touch
LET’S START A CONVERSATION
Don’t hesitate to contact me I speak English, German and Italian.
Copyright © Enzo Giannone 2025